Why Feet??

Why Feet???
This is the question that people I meet are always asking me. I’ve never really felt that my story would be of interest to anyone. However, the more people I meet the more people ask me. So, I thought I’d write down my WHY…
In 2001 I graduated with a Sport and Exercise Science degree. I wasn’t too sure how I would use this degree although unbeknownst to me the foot link was already there. I was really interested in sports medicine and the biomechanics involved in performance improvement with athletes.

A couple of years later my mum had to be medically retired from her job and she was on a low ebb, so we decided to go and learn a new skill. Which turned out to be manicures and pedicures! Which even surprised me as for most of my childhood I’d been an extreme nail biter and picker. I went with mum on this and we trained to NVQ level 3 nail technicians. However, the foot thing was there again and people whose feet I pampered told me I would be an excellent foot practitioner. I thrive around people, I love the idea that I can help them and relieve discomfort, pain and improve their mobility. I thought about it for a while and enrolled on a university accredited Foot Health Practitioner course. I spent the next year training and learning.

In 2011 I qualified then the idea of East Kent Foot Care was born. It seemed I was adept at my new role and I finally bit the bullet and started a business. By 2015 feet were my full-time job and passion and I was able to begin to work with associate practitioners as the business grew.

I always strive to be the best that I can be in anything I set my mind too and so as my youngest child started school, I returned to university where I am now in a position that in the next few months I will become a specialist podiatrist and be able to help an even wider scope of people with a broader range of foot conditions. So, if you’re still awake and reached the end of my WHY! Thank you, Jo

Foot Health Education Workshops

One of our favourite things to do when we arent ‘doing’ feet is helping people understand the importance of their own foot health and how to reduce the chances of complications with them. Recently we were invited to speak with a wonderful group of people at a supported living residence. We talked feet but also had fun!

If you run a support group or community group and would like us to come and provide an interactive educational session please get in touch. 

Ashford Business Awards 2019 Customer Excellence Award Runner Up

Wow! What a fabulously sparkly and glitzy night at the Ashford Business awards, we are thrilled to be a runner up in the Customer Excellence Award 2019. We must say an enormous THANK YOU to all of our customers old, new and still to come. We cant do any of what we do without your continued support!!!

Ingrowing Toe nail Surgery

Ingrowing Toe nail surgery……officially Jo’s new most favourite thing to do!! Although we aren’t sure the new hat situation is really all that flattering!!

IBAK 2019 Community Award Runner Up

Wow! Such a fabulous evening, to top it off we were not only Finalists this year in 3 categories but we are the Runner Up in the Community Award. This award is extra special to us as everything we strive to achieve is in the community for the community! We were also thrilled to share the evening celebrating with other Folkestone businesses representing what our town has on its doorstep! Congratulations Moo Like a Monkey and Whitefish Marketing on your awards!

Podiatric Surgery

What a fantastic experience. Jo Shapter was fortunate enough to work alongside a very experienced podiatric surgeon carrying out a 5th digit arthroplasty and a great toe remodel due to arthritic damage at the Queen Victoria Hospital Herne Bay in September 2019. Absolutely incredible day in theatre!


The SME News’ 2019 Business Elite awards have taken place for this year and that we have been recognised as:
Footcare Specialists of the Year, 2019 – Kent
Needless to say we are thrilled and would like to thank all of our customers existing and future for enabling us to look after your foot care needs.